SIM-BASED RING TONES APPLICATION FOR MOBILE USERS
25 February 2004 - Schlumberger

Based on Java SIMToolKit technology, the Melody application allows users to download, store and categorize ring tones on the SIM card, allowing them to build up their own ring tone albums. Since the albums are SIM-based, users can change handsets and still preserve their ring tone collection. A unique format converter detects change in handset and automatically converts the tones to the appropriate format. Combined with an in-built contact manager, the automatic format converter allows users to forward the stored ring tones to friends, all in a matter of a few clicks.

From the operator standpoint, Melody enables a convincing loyalty proposition to their young subscribers - by way of a personal, handset-independent ring tone collection. Capitalizing on the storage capabilities of today's SIM cards, operators are also able to provide pre-loaded sets of tones as a gift to subscribers. In addition, the forwarding and in-built billing features of Melody augur well for increased revenue from content distribution.

'The innovative features offered by Melody are a precious tool for operators looking to enhance their service offer in order to strengthen customer loyalty and build revenue,' commented Philippe Vrignaud, director mobile communications at Axalto. 'Axalto, with its strong traditions of innovation, has always been at the forefront in pioneering SIM-based applications that help operators attract customers, boost revenue and differentiate from competition.'

Axalto, formerly known as Schlumberger Smart Cards & Terminals, is the world's leading provider of microprocessor cards (Gartner 2003, Frost & Sullivan 2003) - the key to digital networks - and a major supplier of point-of-sale terminals. Its 4300 employees serve customers in more than 100 countries, with worldwide sales reaching 3 billion smart cards to date. The company has more than 20 years experience in smart card innovation and leads its industry in security technology and open systems.

Axalto continuously creates new generations of products for use in a variety of applications in the telecommunications, finance, retail, transport, entertainment, healthcare, personal identification, information technology and public sector markets. Smart card solutions provide convenience, security and privacy to public and private services operators, their customers and end users.

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