SAGEM MAINTAINS LEADERSHIP IN FRENCH MARKET

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SAGEM MAINTAINS LEADERSHIP IN FRENCH MARKET
07 September 2004 - Sagem Communication

With an ever growing and renewed product range, SAGEM confirms its progression and maintains its leadership position in the French market.

Today this evolution illustrates itself with a market share of 24% in France according to the latest results issued by the GFK Institute for the past 6 months, placing SAGEM at the lead of the French market.

'We are particularly happy to see that the figures issued by GFK still place us as the leader of the French market, a position we have managed to keep for over 6 months now' declares Thierry Buffenoir, Managing Director of SAGEM's mobiles phones Division. 'The customers expectations have been met thanks to the enlargement of our products range and the enrichment of our segmentation. This success consequently comforts us in the choice we have made and encourages us to continue our progression in France and abroad'.

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About: Sagem Communication
Sagem Communication is organized in two Business Groups: Mobile Communication and Broadband Communication.

Mobile Communication

Sagem brand mobile phones enjoys a strong presence in world markets – Europe, Middle East, Africa, Asia and Latin America – thanks to continuous technological innovations, including build-in cameras, colour screens, multimedia messaging, WAP, GPRS, modules and modems, etc. The Mobile Communication Business Group operates a Research & Development center in Cergy, northwest of Paris, and a production plant at Fougères, in the Brittany region of France. Industrial and commercial partnerships with other telecom players have opened access to new international markets, including China and Brazil. China: a joint venture with Bird, the leading domestic manufacturer of mobile phones, called "Ningbo Bird Sagem Electronics Corporation Ltd". Brazil: a joint subsidiary with Gradiente, to handle the production and marketing of Sagem mobile phones.

Broadband Communication

The Broadband Communication Business Group designs, develops and produces a complete line of products for the high-growth broadband, video and printing markets.

A proven capability for innovation led to technological breakthroughs that give Sagem products high-profile positions in these highly competitive markets: the first DLP flat-screen TVs in Europe, the first embedded image correction in terminals, DECT wireless phones with mobile phone functions (SMS, hi-fi ring tones, directory, etc.), TVs and set-top boxes with build-in card readers, etc.

The Broadband Communication Business Group also deploys a Europe-wide network of subsidiaries, called National Sales Organization (NSO), that distributes Sagem brand products to all major European retailers. Sagem has signed a number of agreements with OEMs, meaning that Sagem products are used by the world’s leading brands and most European operators.

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