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MOBILE PHONE RAGE EXTENDED
19 July 2004 - Sagem Communication
| SAGEM, a major international player in the field of telecommunications, announces that it has delivered more than one million clam-shell handsets. |
SAGEM has extended its mobile phone range with form factors addressing the more mature and defined lifestyle demands of consumers. The clam-shell form factor is part of this strategy, protecting the screen and the keypad when closed. This compact design is very comfortable to use when open, allowing user-friendly access to all features and services. SAGEM has now delivered numerous products in clam-shell format for a period of more than a year: the myC-1, an entry-level mobile phone with a black and white screen, the myC-2 and myC2-2 mobiles with colour screens, and very recently the myC-3b: a handset with a ruby red and metallic cover targeting a feminine audience. The latter product is a real lifestyle accessory with its 'powder-compact' form-factor, antenna in the shape of a lipstick, mirror-effect window, and large screen supporting the latest multimedia features. There is also the myC-3: a black and metal version of the myC-3b. This 'myC' product line has mainly been launched in Europe, and SAGEM has already delivered over one million handsets, confirming the growth trend of these models. SAGEM will continue to extend its range in the second half of the year with more innovative form factors for the mid and mid high tier market segments. Those handsets will integrate more and more multimedia features such as digital cameras with zoom, reinforcing SAGEM's presence in numerous markets. 'We are continuously listening to the market, and the demand for different kinds of mobiles has led us to enrich our product range with both 'clam-shell' and 'slide' form factors. This strategy, which is shared with our Chinese partner Bird, allows us to address the increasing demand from consumers who are more and more interested in novel designs' says Thierry Buffenoir, Managing Director of SAGEM's Mobile Phones Division.
http://www.sagem.com
About: Sagem Communication
Sagem Communication is organized in two Business Groups: Mobile Communication and Broadband Communication.Mobile Communication Sagem brand mobile phones enjoys a strong presence in world markets – Europe, Middle East, Africa, Asia and Latin America – thanks to continuous technological innovations, including build-in cameras, colour screens, multimedia messaging, WAP, GPRS, modules and modems, etc. The Mobile Communication Business Group operates a Research & Development center in Cergy, northwest of Paris, and a production plant at Fougères, in the Brittany region of France. Industrial and commercial partnerships with other telecom players have opened access to new international markets, including China and Brazil. China: a joint venture with Bird, the leading domestic manufacturer of mobile phones, called "Ningbo Bird Sagem Electronics Corporation Ltd". Brazil: a joint subsidiary with Gradiente, to handle the production and marketing of Sagem mobile phones. Broadband Communication The Broadband Communication Business Group designs, develops and produces a complete line of products for the high-growth broadband, video and printing markets. A proven capability for innovation led to technological breakthroughs that give Sagem products high-profile positions in these highly competitive markets: the first DLP flat-screen TVs in Europe, the first embedded image correction in terminals, DECT wireless phones with mobile phone functions (SMS, hi-fi ring tones, directory, etc.), TVs and set-top boxes with build-in card readers, etc. The Broadband Communication Business Group also deploys a Europe-wide network of subsidiaries, called National Sales Organization (NSO), that distributes Sagem brand products to all major European retailers. Sagem has signed a number of agreements with OEMs, meaning that Sagem products are used by the world’s leading brands and most European operators. |
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