BAR CODE SCANNER DEMAND REMAINS STRONG

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BAR CODE SCANNER DEMAND REMAINS STRONG
21 September 2005 - Venture Development Corporation

New research by Venture Development Corporation, The 2005 Global AIDC Business Planning Service, estimates the 2004 global market for handheld and stationary bar code scanners at approximately $1.55 billion. This figure represents 17.3% annual growth from 2003 to 2004.

Vertical markets such as Retail In-store and Health Care Services realized robust shipments for bar code scanners due to a product upgrade cycle and regulatory mandates, respectively. In addition, Western Europe and China experienced strong growth due to strong economies and favorable importing conditions. Other factors that created a favorable atmosphere for bar coding solutions include the following:

Imaging-based bar coding solutions grew without impeding the growth of laser scanners;

Traditional market sectors such as Industrial Manufacturing and Transportation and Logistics maintained healthy demand for bar coding solutions despite high saturation levels;

Indirect distribution channels such as Value-Added Distributors continue to drive sales in multiple vertical markets; and

Developing nations in Latin America and Southeast Asia are increasingly demanding bar coding solutions.

All major technology segments experienced growth in 2004, with especially strong growth realized for imaging-based scanning technologies. However, laser-based bar code scanners, especially within the Retail Point-of-Sale sector, improved their dominant market positioning with above-average growth.

Although the industry growth rates 2004 will level out with time, the bar code scanning industry is projected to experience healthy growth in the coming years. Many worldwide and regional specific technology initiatives, such as Sunrise 2005, the U.S. FDA unit-of-use standard, and the Wal-Mart RFID mandate, are expected to drive long-term growth.

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About: Venture Development Corporation
Venture Development Corporation (VDC) is an independent technology market research and strategy consulting firm that specializes in a number of industrial, embedded, defense and niche enterprise IT markets. VDC has been operating since 1971, when graduates of the Harvard Business School and Massachusetts Institute of Technology founded the firm. Today, we employ a talented collection of analysts and consultants who offer a rare combination of expertise in the market research process; experience in technology product and program management, and formal training in engineering and marketing. VDC's clients include thousands of the largest and fastest growing tech suppliers in the world and the most successful investors participating in the markets we cover.

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