TRADITIONAL LASER SCANNERS LOSING GROUND TO IMAGES
20 July 2004 - Venture Development Corporation

New research by Venture Development Corporation, The 2004 Global AIDC Industry Business Planning Service, estimates that the global market for hand held bar code scanners will reach almost $974 million by the end of 2008.

Although the overall hand held scanner market is forecast to grow at 8% compound annual growth rate over the next 4 years, linear imagers are expected to grow at 11.0% CAGR and 2D imagers are projected to grow at 20.8% CAGR.

Indications show that adoption may in fact intensify over the next few years as:

Average factory selling prices decrease at a 4.6% rate through 2008, prompting system upgrades for users who in the past hesitated due to the significantly higher price of imagers.

The growing acceptance of 2D symbologies such as Data Matrix and MaxiCode require 2D imagers to read and process the codes.

Imagers provide functionality beyond that of traditional laser scanners - such as supporting optical character recognition, signature capture and image capture.

According to VDC analyst Taylor Smith, '...the bar code imager market, particularly 2D imaging, is positioned for strong growth over the next five years. First, several large accounts including the U.S. government AIT III, Fed Ex, UPS, and the United States Postal Service are heavily emphasizing imaging capability. Secondly, an increasing number of manufacturing industries such as automotive/ aerospace, electronics, and pharmaceutical are incorporating 2D direct part marking/coding applications for advanced product track-and-trace functionality.'

http://www.vdc-corp.com

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