BRAD PAINTER HIRED AS VICE PRESIDENT OF CHANNEL SALES & ERRETT KROETER AS DIRECTOR OF CHANNEL MARKETING
23 August 2004 - Lantronix

Spearheading the company's channel efforts, Lantronix hired Brad Painter as vice president of channel sales and Errett Kroeter as director of channel marketing. Painter will be responsible for overseeing the strategic direction and management of the Lantronix' channel sales operations, including the growth of the company's sales and support infrastructure. He reports directly to David Schafer, senior vice president of worldwide sales. Kroeter manages the company's overall channel strategy, including program development, product channel readiness, target-partner profiling and identification, and awareness building among resellers and solution providers. He reports directly to Chris Humphrey, vice president of marketing.

'Brad and Errett bring successful track records in channel development, management and marketing from leading channel-focused companies such as Hewlett-Packard and IBM,' said Marc Nussbaum, president and chief executive officer for Lantronix. 'Lantronix' network-infrastructure and remote-management products open a wide range of revenue-generating, margin-growing opportunities for our partners, and Brad and Errett are ideally suited to communicate that message, demonstrate Lantronix' commitment to the channel and ultimately grow our presence and sales.'

'Lantronix is focused on helping business flow through its channel partners and building the internal support structure to accelerate channel sales,' said Joe Serra, vice president Networking Product Marketing, Tech Data Corporation. 'From strengthening its sales and support infrastructure to adjusting the margin structures of their programs, Lantronix is taking all the right steps to ensure the maximum profitability of its partners.'

'Lantronix understands that in today's competitive environment solution providers expect more from manufacturers than just great technology,' said Brian Wiser, vice president, marketing, Ingram Micro U.S. 'Lantronix is building stronger partnerships with today's solution providers and offering them channel friendly partner programs, valuable services, education resources and reliable support teams that help drive results for their businesses.'

Lantronix has significantly increased its investment in the channel through education programs, expanded internal support and by offering enhanced, incentivized partner programs, which have resulted in doubling the number of partners since December 2003. 'We're excited to educate our channel partners about the type of secure remote-management products we offer, their capabilities and, most important, how to grow bottom-line revenues with them,' said Painter. 'The 1980s was the decade of the PC, the 1990s was the decade of the Internet, and the 2000s are the decade of companies networking devices to their IT infrastructures. This represents a huge opportunity for our partners.'

The company's SecureLinx keyboard, video mouse and console management products provide anywhere, anytime local or remote management of servers, devices and network-infrastructure equipment to improve response time for network problems, reduce on-site servicing and unplanned downtime, and consolidate management of IT equipment.

'We are taking bold steps to dramatically increase the service, support and revenue-generating opportunities we provide our partners, as evidenced by our Premier Partner Program, which received the Five-Star Rating from VARBusiness magazine in March as one of the top channel partner programs among North America IT vendors,' said Kroeter. 'Lantronix will continue to grow its Premier Partner Program and other distribution programs with incentives that put increased margin in the pockets of our resellers. Also, we will invest in 'pull programs' with end users to generate greater demand for Lantronix products.'

Prior to joining Lantronix, Painter was director of worldwide host bus adapter channel sales for AMCC, a global manufacturer of networking products that provide the essential building blocks for the transport, switching, routing and storage of information worldwide. He was responsible for all OEM and channel sales of branded HBAs. Prior to AMCC, Painter held various senior sales management positions at Crossroads Systems, Pinacor, Exabyte and Hewlett-Packard.

Prior to joining Lantronix, Kroeter was director of partner programs for Gateway, the third-largest PC company in the U.S. and among the top 10 worldwide. He was responsible for all aspects of Gateway's indirect channel strategy, including partner program management, channel segmentation, product channel-readiness, partner identification and recruitment, channel marketing and press and analyst relations. Prior to Gateway, Kroeter held various channel marketing and management positions at Qwest Communications International and IBM Software Group.

http://www.lantronix.com

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