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SARANTEL TO EXPAND NORTH AMERICAN SALES EFFORT IN GROWING US GPS MARKET
In response to increasing demand in the USA for its GeoHelixT Global Positioning System antennas, UK-based helical antenna manufacturer Sarantel has appointed eight more representatives in the region. The company now has technical representation across most of the USA where it is forecasting a significant sales growth in 2002/03. The company recently announced a $14 million contract for its PowerHelix GPS antennas for use in cellular handsets. Barrie Foley, Sarantel's CEO, commented, "The GPS market is expanding rapidly, particularly in the USA, and uses now include in-vehicle navigation and logistics as well as incorporation in mobile handsets for emergency location detection. Our GeoHelix antennas offer a number of important benefits in these applications and we are confident that, with our new sales structure, we can further support both our existing and potential customers in the region." Sarantel's GeoHelix GPS antenna has three main advantages: firstly it is an omni-directional antenna, meaning that more satellites on the horizon can be detected than with conventional 'patch' antennas, thereby improving the positional accuracy. Secondly, it is capable of operating in a variety of orientations which makes it ideal for mobile applications. Thirdly, it can be placed adjacent to other antennas, making it particularly suitable for incorporating a GPS capability into mobile handsets in order to satisfy the new US E911 emergency call location regulations. The new US representatives will be managed by Jim D. Gray & Associates, Inc. of Richardson, Texas.
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